Branding Through Print Advertising

Print advertising is the tried and true method for establishing and reinforcing your company’s brand.  The reason is simple – printed materials stay in front of your customers for a longer period of time than other advertising methods, such as television or radio.  But where can you start?  What are the best ways to brand through print advertising? This article will give you a framework for a well-rounded print advertising campaign designed to reinforce and build your brand.

Corporate Branding

First and foremost you have to standardize your general correspondence with customers and even employees.  Your logo, tagline, and other basic contact information should be carefully established and developed.  When you are initially establishing your brand, or even re-branding, here are the typical items you need to develop for print advertising:

  • - Business Cards
  • - Letterhead
  • - Envelopes
  • - Marketing Brochure
  • - Table Calender

Restaurant & Other Branding

– Menu
– Catalogs
– Notepads
– Paper Boxes
– Paper Bags
– Invoice
– Receipt

Don’t forget that effective branding is accomplished through a variety of print advertisements. The list above will help you get started in a print advertising campaign for branding your company successfully.

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